HERON PRESTON

Heron Preston’s online presence lacked the raw energy and bold spirit that defines the brand. This redesign dials up the intensity, blending brutalist layouts with oversized typography and unapologetic color. Inspired by workwear and industrial design, the experience leans into bold storytelling and intuitive shopping flows. It’s more than a store—it’s a digital flagship that captures Heron Preston’s disruptive DNA.