CELTICS 2023-2024

This Boston Celtics rebrand is a modern tribute to the team’s legacy. By simplifying the logo to focus on the iconic clover and basketball, the design stays true to the team’s roots while pushing forward. The visual system blends Celtic heritage with a fresh look, combining classic green and gold with typography and graphics that match the franchise’s championship story. From floorboards to folklore, every detail ties back to the culture and history that makes the Celtics iconic.